The Venture Capitalists Making a Bet on Aging Consumers

by Adam Felts

AgeLab Director Joseph Coughlin provides his thoughts for a Bloomberg article about entrepreneurs entering the longevity economy:

Older people are consumers, too, which is something younger entrepreneurs and investors can forget, says Joseph Coughlin, director of the MIT AgeLab and author of the 2017 book The Longevity Economy. Americans older than 50 have 70% of the buying power in the U.S., Coughlin writes in his book, and like everyone else, they’re interested in new products that can make their lives easier—beyond gadgets that take their blood pressure or track their pills. “While all those things are critical, there’s a lot more to life than your meds,” he says.

Read the full story here.

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About the Author

Photo of Adam Felts
Adam Felts

Adam Felts is a researcher and writer at the MIT AgeLab. He conducts research on the experiences of family caregivers and the future of financial advice. He received his Master's in Fine Arts in Creative Writing from Boston University in 2014 and his Master's of Theological Studies from Boston University in 2019.

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