Sheng-Hung Lee and John Rudnik Publish on Design Industry Transformations in ICED

AgeLab researcher Sheng-Hung Lee and former AgeLab researcher John Rudnik have published a paper in the 23rd International Conference on Engineering Design, (ICED) hosted by the Design Society.

The paper, titled "An Architecting Approach to Transformations Within the Design Consulting Industry: IDEO Case Study," investigates changes in the influential design consulting firm IDEO and the transformational processes that have guided those organizational changes. The authors utilizes a framework called ARIES (Architecting Innovative Enterprise Strategy) to structure their analysis. The study illustrates some emerging challenges that the design consulting industry faces presently and in the future, as well as how these challenges will affect organizational culture and structure, the design consulting process, recruiting criteria, and designers. Finally, the paper envisions some possible paths for the future of design consultancy.