The MIT AgeLab is a multidisciplinary research program that works with business, government, and NGOs to improve the quality of life of older people and those who care for them.

AgeLab's research focuses on the alignment and overlap of infrastructure, information and institutions, and their impact on quality living.

AgeLab’s unique tools and methods, such as AGNES, create new opportunities for engaging people in research both inside and out of the lab.



We seek to lay the foundations, envision the systems, and ignite the changes necessary to realize 100 years of quality living.

In this Disruptive Demographics blog post, AgeLab director Joe Coughlin... more

In a Disruptive Demographic blog post, AgeLab Director Joe Coughlin... more

16 min ago Is your #CMO anticipating the future? 28% of Gen Z want marketers to reach them w/ online ads, only 16% of #Millennials feel the same.

2 hours 26 min ago GenZ Study shows 69% of kids ages 12-15 can't tell difference between Google search ad & the organic results on a search engine query page

Members contribute to the Lab’s overall research agenda and gain access to a variety of activities to learn of trends, insights & innovations in consumer behavior, technology, business and public policy.


You will be joining a group of thousands of people of all ages who participate in our research studies. Your contribution will help advance our research and improve the quality of life across the lifespan.



MIT AgeLab
One Amherst Street, Room E40-279
Cambridge, MA 02142
ph: 617.253.0753
email: agelabinfo(at)

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