An article on AgeLab Director Joe Coughlin's new book, The Longevity Economy, appears in NBC News:
If you’re a woman with a bit of life experience, you already know you’re the boss.
You’re more likely to drive health care decisions in your family, control household spending, care for millennials and elders, start a business and initiate a divorce. You have the longevity advantage over men.
In other words, you rule.
But does the world know it? Older women can sometimes feel like they’re invisible to workplaces and businesses, but they're actually the trailblazers others should be watching, says Joseph F. Coughlin, director of the AgeLab at the Massachusetts Institute of Technology and author of the new book, “The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.”
Read the full story here.