The Venture Capitalists Making a Bet on Aging Consumers

The Venture Capitalists Making a Bet on Aging Consumers

AgeLab Director Joseph Coughlin provides his thoughts for a Bloomberg article about entrepreneurs entering the longevity economy:

Older people are consumers, too, which is something younger entrepreneurs and investors can forget, says Joseph Coughlin, director of the MIT AgeLab and author of the 2017 book The Longevity Economy. Americans older than 50 have 70% of the buying power in the U.S., Coughlin writes in his book, and like everyone else, they’re interested in new products that can make their lives easier—beyond gadgets that take their blood pressure or track their pills. “While all those things are critical, there’s a lot more to life than your meds,” he says.

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