AgeLab Research Scientist Chaiwoo Lee gave a presentation on consumer perceptions of autonomous vehicles at a two-day MIT Media Lab symposium, along with other scientists, engineers, lawmakers, and car manufacturers.
Dr. Lee spoke about factors that influence technology acceptance, including age and gender, knowledge and experience, and perceptions and attitudes. Findings include:
Older adults generally are less likely to be accepting of autonomous vehicles.
Increased knowledge of the technology leads to greater benefit perception and lower risk perception.
Acceptance is often influenced by people’s trust in those involved in the technology’s development.
Dr. Lee ended the presentation with questions about the future relationship between drivers and fully autonomous vehicles--will we be owners or users of self-driving cars? Drivers or riders?--and pointed out the need for ongoing and longitudinal research on autonomous vehicle acceptance.