MIT AgeLab and the New England University Transportation Center partnered with Monotype Imaging Holding Inc. in research that showed certain typeface styles can shorten glance time for in-vehicle displays. Results suggest that changes to font characteristics in in-vehicle interface design may be helpful in moving towards a goal of reducing demand and improving roadway safety.
A white paper released today describes the results of two recent studies, in which drivers ranging in age from 36-75 interacted with a multi-line menu display similar to a vehicle navigation system menu. Across both studies there was a clear and consistent reduction in glance time away from the road among then men. When interacting with menus in a humanist style typeface as compared to a square grotesque typeface, men took their eyes off the road for 10.6% less. A more modest difference was observed in women.
The white paper is available here.
Read the press release.
Watch the video.
Get a great explanation from Popular Science.