Fitness, Food, and Friends: Innovative Business Solutions to Support Healthy Aging

Fitness, Food, and Friends: Innovative Business Solutions to Support Healthy Aging

Fitness, Food, and Friends:
Innovative Business Solutions to Support Healthy Aging

Massachusetts Institute of Technology
Samberg Conference Center, 6th Floor
50 Memorial Drive, Cambridge, MA

July 23, 2019

AgeLab and Tivity logos

Tivity Health and the MIT AgeLab are sponsoring this symposium as part of a collaboration aimed at deepening our understanding of aging and how to meet the needs of today’s older adults.

The symposium will explore how businesses and other organizations are integrating or leveraging physical fitness, nutrition and social connectivity to meet the needs and demands of a new generation of older consumers, who have different expectations around aging and wellbeing. Those that recognize these new preferences and needs of this rapidly growing consumer segment will be poised to capitalize on creating products and services that support the overall health and wellbeing of older adults via fitness, nutrition and social connectedness, and on delivering these in innovative ways.

New research will be shared from a Tivity Health and AgeLab collaboration on the lifestyles of today’s older adults and how people’s chosen activities contribute to their vitality. Expert panelists will explore the innovative ways in which diverse organizations have sought to incorporate, integrate and customize the cornerstones of fitness, food and friends in how they deliver products, services and experiences to excite and delight this new generation of older consumers. Through active discussion, attendees will have the opportunity to learn, to share, and to identify opportunities for partnerships to better integrate offerings in these key areas.

Rooms at the historic Liberty Hotel (a Marriott property) have been reserved for symposium attendees. Click here to reserve your room online or call 617-224-4000 and ask for the Tivity Health room block. Please book your room no later than Friday, June 28.

Further questions about the event may be directed to Adam Lovett at alovett@mit.edu.

Preliminary Agenda

8:00 Registration and Continental Breakfast

8:30 Welcome to MIT - Joseph Coughlin, Director, MIT AgeLab

8:45 Opening Remarks - Donato Tramuto, CEO, Tivity Health

9:00 A Consumer Perspective: Fitness, Food and Friends through the Eyes of the Lifestyle Leaders

What does successful aging mean? What have people’s lived experiences of older age been? In this panel, members of the AgeLab Lifestyle Leaders – all of whom are ages 85 or older, the fastest-growing age segment of the US population – discuss their perspectives and lifestyles that have enabled them not only to age but to age well.

10:00 Break

10:15 Physical Fitness for a New Generation: It’s Not Just Calisthenics

Panelists describe the activity profiles of a new generation of older adults as well as different modes of supporting their physical health.

11:30 Food and Nutrition for a New Age

Panelists describe the needs among older adults for food, nutrition, and dietary advice to support healthy aging, as well as innovative opportunities to re-integrate traditional ties between food and community.

12:45 Lunch

1:45 Social Connections, Old and New

Panelists discuss how they meet the needs for social connectivity for older adults  – whether with peers or family or through intergenerational connections, and in some cases integrate these with fitness and food

3:00 Recasting Aging and Vitality through Fitness, Food and Friends

A discussion of the important themes and practices by which companies and other organizations are delivering health and wellness to older adults via the channels of fitness, food and friends. In particular, how different groups integrate more than one of these concepts in what they deliver, as well as the importance of customizing solutions for individuals and for communities.

3:45 Closing Remarks

4:00 Adjourn