Joe Coughlin in The Atlantic: Why Businesses Misunderstand Old People

Joe Coughlin in The Atlantic: Why Businesses Misunderstand Old People

Fri, 11/17/2017

An adapted excerpt of AgeLab Founder and Director Joseph F. Coughlin's new book, The Longevity Economy, appears in The Atlantic:

"A counterfactual narrative of old age has developed over the course of more than a century, and it’s become so ingrained that very few people—and perhaps even fewer businesses—think to question it. When most people picture “the old,” a specific impression usually comes to mind. It varies by country, but this group is often seen as a singular, homogenous population that depends on the largesse of others to survive because it can’t pro­vide for itself...

"On the rare occasion when they see fit to direct their attention toward older adults, most tech innovators instinctively reduce their target users down to their medical issues. Consumed with the obvious problems of old age—issues like hearing, mobility, medication management—they fail to consider the other things someone of any age would want."

Read the full article here.

 

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