Innovations and Insights in Reaching Boomers and Older Consumers
September 28-29, 2006
New York, NY
Joseph Coughlin served as keynote at the Focalyst Executive Forum in New York City on September 29th. The event, held at Manhattan's Time Warner Center, was attended by business leaders from a wide variety of companies from around the world including Fortune 500 in media, fashion, cosmetics, finance, technology, foods, retail, auto and other markets. The two day symposium was sponsored by Focalyst, a joint venture of AARP Services, Inc. and the Kantar Group, in collaboration with Advertising Week 2006. Dr. Coughlin’s keynote presentation entitled “Disruptive Demographics: The Convergence of Boomer Expectations and Technology” cast a vision of how the convergence of aging boomer demands will intersect with technology to create a new business of old age. Consistent with the conference objective of offering insight on how to best target and serve the 42+ market, Dr. Coughlin's presentation touched on multiple markets including health, retail, telecommunications and financial services. Other keynote speakers included Jeff Taylor from Monster.com and Eons.com, Eric Dishman from Intel Corporation, Dawn Sweeney from AARP Services, Joan Bassett from JP Morgan Chase, Kristin Kelly from and Larry Jones from the boomer-focused network TV Land.