Vision Zero International spotligths AgeLab eye-tracking research

Vision Zero International spotligths AgeLab eye-tracking research

AgeLab Research Scientist Bryan Reimer discusses his use of eye-tracking technology in drive behavior research in the June 2011 edition of Vision Zero International. The article, entitled “The Camera Never Lies,” gives focus to his research in eye tracking as method for measuring cognitive distraction.

“There are an alarming number of researchers and practitioners in the automotive field who are really focused on the idea of ‘Well, if the eyes are on the road, the driver’s paying attention,’ Reimer told Vision Zero International. “And I think that’s partially incomplete. Cognitive demand or distraction – the stress, the emotion we bring into the vehicle – is really affecting our ability to drive safely,”

The online version of the article can be found here.




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