Reimer speaks at SXSW Interactive

Reimer speaks at SXSW Interactive

Tue, 03/17/2015

AgeLab research scientist and New England Center associate director Bryan Reimer spoke at SXSWInteractive about his ongoing typeface research. As screens and browser access appear in cars, how can glance time be minimized and information acquisition maximized to maintain an individual’s attention to the road?


The foundations of the work discussed by Reimer originated from research performed jointly with Monotype and the United States Department of Transportation. An abstract of Assessing the Impact of Typeface Design in a Text-Rich Automotive User Interface can be found here.


MIT AgeLab
1 Amherst Street, 2nd Floor
Cambridge, MA 02142
ph: 617.253.0753

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