An article by AgeLab Director Joseph Coughlin in Quartz talks about the need to rewrite the story of old age in the 21st century:
For businesses seeking a piece of the fast-growing longevity economy, reinventing the future of fun in old age is perhaps the most promising option of all. After all, today’s older adults have more money and education than any previous generation of older adults—and, of course, lots and lots of time.
Our notions of permissible fun remain stuck in the 1950s, however, inextricably coupled with the norm of retirement not just from work, but from society at large. But it doesn’t have to be that way. The market for new sources of socially connected fun in the longevity economy could provide lucrative business opportunities for the groups serving it up, and, more importantly, crucial social benefits for the fun-havers themselves.
Read the full story here.