New findings released today: Typeface style can affect safety

New findings released today: Typeface style can affect safety

Tue, 09/25/2012

MIT AgeLab and the New England University Transportation Center partnered with Monotype Imaging Holding Inc. in research that showed certain typeface styles can shorten glance time for in-vehicle displays. Results suggest that changes to font characteristics in in-vehicle interface design may be helpful in moving towards a goal of reducing demand and improving roadway safety.

A white paper released today describes the results of two recent studies, in which drivers ranging in age from 36-75 interacted with a multi-line menu display similar to a vehicle navigation system menu. Across both studies there was a clear and consistent reduction in glance time away from the road among then men. When interacting with menus in a humanist style typeface as compared to a square grotesque typeface, men took their eyes off the road for 10.6% less. A more modest difference was observed in women.

The white paper is available here.

Read the press release.

Watch the video.

Get a great explanation from Popular Science.

Read the articles in USA Today Money, Consumer Reports, Wall Street Journal, EE Times and Business Wire.

 

MIT AgeLab
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email: agelabinfo(at)mit.edu

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