An article in the UK publication Creative Review profiles the MIT AgeLab's typeface work, and specifically the formation of the Clear-IP research consortium between AgeLab, Monotype (a digital typesetting company), and Google. "The Clear Information Presentation consortium, or Clear-IP, aims to gather evidence on how typography and design decisions affect our ability to read and retain content at a glance. Studies will be used to create a best practice toolkit for designers, helping them understand how design choices impact legibility."
Research scientist Bryan Reimer describes the mission of the consortium's research:
“If you look at the legibility literature, most of the fundamental [findings] are based on traditional long-form reading, looking at information presented on paper, but we don’t design for paper anymore. Designing for digital applications allows us to change colours and shape things in ways that were unimaginable a few years ago. Design intuition tells us a tremendous amount, but how do we inform designers with information that can help them make more strategic decisions?… We don’t want to constrain the artistic process, but just provide more scientific evidence that designers can use.”
Read the full story here.