AgeLab Director Joe Coughlin participated in the 50+ Housing Forum at the Pacific Coast Building Conference in San Francisco.
In his talk, Aging Baby Boomers & Future Innovations in Housing, Coughlin discussed how aging boomers will shape the future of public policy and drive innovation across global industries, including housing.
The talk was accompanied by an article Coughlin wrote for the June 2011 issue of 50+ Housing Magazine. What Baby Boomer Buyers Want: Affluent and aging homebuyers will continue to drive innovations in housing and development encourages developers to think “outside the block” to ensure services and products stay within reach of the boomer, making aging healthy, fulfilling and fun. Coughlin points out that many boomers will be more affluent and able to afford homes, appliances, furniture and services that increase well-being and mobility throughout the lifespan.