The 'Internet of Things' Will Take Nudge Theory Too Far

The 'Internet of Things' Will Take Nudge Theory Too Far

Mon, 03/27/2017

In his Disruptive Demographics column on BigThink.com, Joe Coughlin writes about the power of smart technology to "nudge" us toward certain behaviors, prodding us on what we buy, how much we exercise, when we sleep, even how we breathe. These sorts of prompts and reminders can encourage us to make smarter and healthier choices. But as personal tech becomes ever-more ubiquitous, and the nudges multiply, could they wind up turning into "noodges" -- annoyances that we reject or simply learn to tune out? 

Read more at BigThink.

 

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