Stria News, a media platform that publishes journalism on the growing longevity economy, has published a profile of the AgeLab Lifestyle Leaders panel, a panel of adults ages 85 and older from the metropolitan Boston area. The panel is intended to learn about a fast-growing but little-studied age cohort, one with a particular set of wants and needs:
"Until recently, surviving into a ninth or tenth decade was rare and remarkable, statistically too insignificant to study. But thanks to the improved medical science that gets the credit for extending lifespans, the oldest old—people 85 and up—now make up the fastest growing segment of the population. Thirty years ago, there were one million of them; by 2016 the US Census Bureau counted their number at 6.4 million and it’s predicted there will be 14.6 million Americans 85 and older by the year 2040...
As a group, the Lifestyle Leaders are described as curious and open to new solutions, which makes the panel valuable to businesses gathering data on how to appeal to the oldest consumers. An international company that produces hearing devices is among the private companies that sponsored research with the 85+ group, quizzing them about products that compensate for age-related hearing loss."
Read the full story here.