Fast Company featured research performed at the MIT AgeLab on driver attention and font style. In a collaboration with Monotype, AgeLab researchers used the AwareCar and Miss Daisy, the driving simulator, to follow eye movement and driving behavior of participants faced with different font types on in-vehicle touchscreens. Findings led to the development and further testing of a new font.
The article includes a video with interviews of Dr. Reimer and Monotype's Carl Crossgrove. Read and whatch here.