Coughlin writes on advising across the generations in Bank Investment Consultant

Fri, 10/26/2012

There are three-plus generations of workers that employers and financial advisors must successfully engage. Who are these generations? Can behavior be neatly cut and named into one or more decades? Birth cohort does not predict with precision, but AgeLab research does reveal patterns informing possible engagement strategies for financial advisors and human resources professionals seeking client/employee attention and action. AgeLab Director Joe Coughlin writes in Bank Investment Consultant – ‘Talkin' About Your Generation’ describing today’s three-generation workplace and marketplace describing their different learning styles, patterns of technology use and what each cohort believes makes ‘good’ advice. (Read article)


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