Coughlin to offer course on New Media, Public Opinion and Systems Innovation

Coughlin to offer course on New Media, Public Opinion and Systems Innovation

AgeLab teamed up with the MIT Social Media Club to create a Social Media Course in which students learned to navigate through various sites to increase their web presence, as well as gained understanding of how social media is reshaping how we collect information. AgeLab Director Joe Coughlin led discussions on how social media is being used for differing age demographics to navigate health, technology and well-being information.

The course, which was launched during MIT’s Independent Activities Period, or IAP, included lectures, open discussions and workshops in which the class created groups to promote via social media.

Coughlin hoped to contribute the lab’s multi-faceted research on well-being to the course to enrich student understanding of how information-seeking is changing because of social media.

"Social media is not for kids anymore," said Coughlin. "It is a valuable tool for baby boomers managing the complexity of old age."

Students considered how advertising, consumer preference and participant demographics take part in the formation of a social media site.

Joe Coughlin will offer a class in Engineering Systems Fall 2011 on New Media, Public Opinion and Systems Innovation. The course will focus on cross-generational information seeking behaviors and uses of Web 2.0 social media tools.



MIT AgeLab
1 Amherst Street, 2nd Floor
Cambridge, MA 02142
ph: 617.253.0753

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