MIT AgeLab, DENSO Toughstone Evaluations, Honda, Subaru and Jaguar Land Rover have formed a consortium, Advanced Human Factors Evaluator for Automotive Distraction (AHEAD), to study driver distraction.
The consortium will further AgeLab work to holistically and objectively measure driver attentional demand and distraction due to in-vehicle technologies.
By forming a consortium with automotive industry leaders, AgeLab hopes to advance the state of practice for evaluating driver workload.
Read the press release here.
EIN NewsDesk reported on the announcement of the consortium here.