AgeLab and The Hartford Survey Inspires National Older-Driver Pilot Program

AgeLab and The Hartford Survey Inspires National Older-Driver Pilot Program

The MIT AgeLab is name-checked in a November 4 article profiling a new older-driver program called Smart DriverTEK. Developed by AARP and The Hartford, Smart DriverTEK organizes workshops and pop-up programs throughout the U.S. that focus on educating mature drivers on in-vehicle safety technology. From the article:

The Smart DriverTEK workshops focusing on in-car safety technology will be led by trained instructors in a 60- to 90-minute interactive, mixed-media format, said Kyle Rakow, AARP vice president and national director of AARP Driver Safety. Participants will receive a vehicle-technology checklist to use when car shopping along with access to an online Smart DriverTEK safety-technology resource page.

The pilot program was inspired by a recent AgeLab and The Hartford survey that examined the technology preferences of mature drivers. The survey found that 76 percent of drivers age 50 and older who plan to buy a new car will actively seek out high-tech safety features. In comparison, only 32 percent of drivers age 50+ who bought a car in the last year actively sought out these vehicle technologies. With driver assistance tools becoming increasingly popular among drivers of all ages, driver education will prove to be essential in ensuring the effectiveness of rapidly developing new safety technologies.





MIT AgeLab
1 Amherst Street, 2nd Floor
Cambridge, MA 02142
ph: 617.253.0753

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