The Ad Shows: A Car Cruising on its Own. The Manual Warns: Driver, Never Stop Paying Attention

The Ad Shows: A Car Cruising on its Own. The Manual Warns: Driver, Never Stop Paying Attention

Tue, 05/29/2018

A USA Today article on consumer misperceptions of autonomous vehicles features thoughts from AgeLab Research Scientist Bryan Reimer:

Car companies battling for their share of $2 trillion in annual global auto sales increasingly lean on shiny tech that takes over some of the driving from humans.

Boasting names such as Autopilot, Super Cruise and ProPilot Assist, these systems — whose radar and cameras are the building blocks of self-driving cars — are part of a growing effort by manufacturers to woo with computing power rather than horsepower.

But on the heels of two Teslas that crashed while on Autopilot, automakers find themselves increasingly torn between hyping the tech and warning owners about its limitations...

“With automation comes more responsibility,” says Bryan Reimer. “Every system out there now has benefits and limitations, and none work perfectly in all situations. We as a society have to understand the balancing point.”

Read the full story here.

 

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