Smash the Stereotypes of Aging

Smash the Stereotypes of Aging

A short profile of AgeLab Director Joe Coughlin and his new book The Longevity Economy appear in AARP:

“Old age is a myth,” Joe says. “While there are certainly physical and existential realities to aging, we have been taught the false narrative that to be old is to be a taker, never a giver.” That’s despite the fact that we, the people over age 50, are working, playing, volunteering, donating, buying stuff and contributing to a better world to the tune of $7.6 trillion in 2015, well over half of all U.S. consumer spending. Boomers alone control 70 percent of the disposable income in this country.

Read the full article here.


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