AgeLab Director Joe Coughlin is interviewed in Marketwatch about his new book, The Longevity Economy. He talks about the importance of the overlooked older female consumer in an America in which 47 million people are over the age of 65 and women have more power than ever before. He explains:
"We find the venture capital community ignoring women — we have a vision of innovation as a 27-year-old male wearing sneakers ... Female consumers today have more education in all fields except engineering, and that’s worldwide. That makes her a dedicated researcher. Entrepreneurialism is a new women movement — women have startups employing Americans equal to large corporations. And while she is doing all that, she remains the caregiver, not just to her own children but to her parents. She’s influencing the majority of auto decisions, she understands what the needs and wants are in the population. Women are starting companies about downsizing services to clean up houses and services to provide care in homes — they see the problems and the opportunities."
Read the full interview here.