AgeLab Director Joseph Coughlin will speak April 11, 2012 at the Financial Communications Society's Education Summit - Baby Boomers... or Bust: How to Market to and Influence the 50+ Consumer in New York City. The forum attracts chief marketing officers and strategists across the financial services industry. Coughlin will be discussing MIT AgeLab’s research on the future of retirement planning across the generations. Drawing upon AgeLab’s findings Coughlin’s featured talk “Retiring Retirement & Crafting a New Story of Financial Services & Longevity” will identify key strategies firms can implement to engage younger adults and aging baby boomers in planning for their own financial security across the lifespan.
See Coughlin's recent publications on financial services innovation and consumer engagement here.