Aging as a Driver of Business & Government Innovation
Disruptive demographics will challenge government, business and societal assumptions of what aging is and requires.
Businesses need to rethink how they define the older marketplace, develop products and services, and deliver customer value.
- What are effective strategies to engage people in younger age to plan for their retirement and pursue healthy behaviors thereby enabling well-being across the lifespan?
- How does a company design products or services to meet the needs of an older consumer without alienating younger buyers or older customers who may no longer be young but are still youthful?
- What are the new services necessary to support an older aging and their caregivers - how delivered, by whom, how paid for?
- How does business manage a three or four generation flexible workforce and retain the “Lost Knowledge” that many employees take with them into retirement?
For government and NGOs a few questions may be:
- Will today’s transportation system be responsive to the safety and mobility demands of tomorrow’s generation of older people?
- Are current assumptions about retirement, pensions and longevity valid given changes in health, wealth and work patterns?
- Does the increase in the number of older people translate into increases in current housing, health and social service programs or require rethinking to meet new expectations, integrate new technologies and demand new public-private delivery partnerships?
- What might be the new politics of an aging nation?
AgeLab believes that the disruptive demographics of aging is a call to innovate. Aging is an opportunity to envision new policies, programs, products and services to support quality living - ultimately creating how all of us will live, work and play tomorrow.